FCC Clarifies Opt-Out Notices for Faxed Ads

摘要

Because the use of fax advertisements remains a frequently-used marketing tool, the Federal Communications Commission (FCC) recently confirmed in an order that all fax advertisements must contain an opt-out notice meeting the requirements of the Junk Fax Prevention Act (JFPA) and the FCC's interpretive rules. The FCC's order is intended to eliminate confusion over whether the JFPA's opt-out notice requirements cover fax advertisements sent to recipients with their prior permission.