The Role of Market Assessment in Pulling Innovation and Pushing Sustainable Growth in Construction and Other Industries

摘要

Sustainability, in a broad sense, is the capacity to endure. It has become a wide-ranging term that can be applied to almost every facet of life on Earth, from a local to a global scale and over various tune periods. This paper presents a market study on a product, process or technology they plan to develop. A better assessment of the market potential for a technology could be very useful for better positioning a technology. In addition, market assessment plays an important role in directing organizations either to adopt innovation as an approach for increasing their competitiveness or not.