Circular Product Design Strategies used by Indian Fashion Designers

摘要

As businesses move from a linear to a circular economy they are faced with a varied choice of product design strategies. This paper examines the product design strategies used by India's fashion designers in relation to a framework proposed by earlier researchers. The focus is on circular product strategies using slow and closed resource loops. A brief introduction to slowing, closing, and narrowing resource loops is provided. The evidence shows that Indian fashion designers of pret/couture lines use strategies to slow or close resource loops. This paper opens up a future perspective for fashion designers in India both from the educational and business point of view.