Retail Marketing for Rural and Urban Regions: A Comparative Study

摘要

This comprehensive research paper attempts to make a comparison between retail marketing in rural and urban regions respectively. The paper talks about several aspects of retail marketing in urban and rural regions such as challenges involved in rural retail marketing in India and overseas, privileges of rural retail marketing, challenges of urban retail marketing, privileges of urban retail marketing, market share analysis for rural and urban retailers in India, role of consumer behaviour in rural and urban retail marketing, government initiatives for retail sector in India, thorough comparison between rural and urban retail marketing via research study conducted in the selected regions of Delhi NCR. The core objective of undertaking this comprehensive research is to make a valid comparison between the retail marketing tools, strategies and aspects for rural and urban regions, along with a thorough comparison between the advantages and challenges of retail marketing in rural and urban regions as well.