TVS Srichakra's new tire brand aimed at millennials

摘要

TVS Srichakra Ltd., one of India's leading two and three-wheeler tire manufacturers, recently launched a new brand called TVS Eurogrip'. Targeted at millennials, the tire is called a bike tire specialist. All the company's tires are to be eventually sold under the new brand name. To coincide with the brand launch of TVS Eurogrip, the company has unveiled 1 ? premium tires, including zero-degree steel belted radial tires, which promise improved stability at speeds of up to 270 kmph.