New approaches handle more data volume and perform predictive analytics. Merriam-Webster's online dictionary says the first known use of "analytics" was in 1590 when it was defined as "the method of logical analysis"; whereas "analysis" was first used in 1581 and was defined as "the separation of a whole into its component parts." Fast forward 430 years, and analytics is now defined in many ways, including data visualization, machine learning, business intelligence, dashboards, and key performance indicators (KPIs). The pressure to gain insight from data is so pervasive that analytics has become a throwaway term in marketing materials for all types of software.
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