Clean Reserve: case study in sustainability and naturals in fragrance

摘要

With sustainability and’naturals’now firmly fixed as two key demands from consumers,we take a look at how one fragrance brand is leading the way in responding.Clean Reserve,which trades on its identity as a sustainable,natural and safe fragrance player,offers an example of a brand successfully meeting these challenging consumer demands.It's owned by The Clean Beauty Collective(formerly Fusion Brands America,Inc.)and was launched in 2015 as a collaboration of three leading global fragrance houses: Takasago,Firmenich,and Mane.Avant Garden: next level sustainability in fragrance? The brand launched an Avant Garden’range earlier this year which is”vegan,cruelty-free,free of phthalates,preservatives,gluten and artificial dyes,plus infused with safe molecular naturals and sustainable notes such as mandarin,cardamom,and sandalwood”.The Clean Beauty Collective explains the brand's focus on sustainable fragrance.