Following a rise in e-commerce, Duncan Hall, UK sales and marketing manager at Automated Packaging Systems, looks at the growing opportunity for small to medium online retailers to prepare for peak periods Last year, e-commerce grew at a staggering rate, accounting for 17.4 per cent of all retail sales, and the UK now has the greatest share in online sales in comparison to the rest of Europe. The rise of new e-commerce technologies, such as mobile commerce (m-commerce) and voice search means that consumers are now more technology-driven than ever before and are increasingly opting to purchase their products at the touch of a button.
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