Automation and the rise of machine-to-machine communication in the Internet of Things is being driven in part by the increasing sophistication of RFID (radio-frequency identification) technology. "We believe in a future where every physical item will have a unique digital identity and digital life, which will transform the visibility of products throughout the supply chain, all the way to the consumer, helping to improve efficiencies, increase sustainability, and enhance consumer experience," says Francisco Melo, Vice President and General Manager, Intelligent Labels at Avery Dennison.
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