Food trends coming our way in 2019

摘要

The adventurous consumer Globalisation has sparked consumers' curiosity about novel food and drinks. In response, companies have been putting increased branding efforts on 'discovery'. This includes on-pack calls to 'discover', 'explore', 'unveil' or'unravel'.nnova has recorded a 35% growth in new food and beverage launches with a discovery claim, with two in three US, UK and Chinese consumers saying they loved to discover new flavours.Brands have also been arousing consumer curiosity by including an element of surprise - sweet treats that pack a spicy punch, vegan 'meats' that look just like the real thing or unusual flavours, such as black lemon cheese.