Manufacturers Cut Out the Middleman (Part 1)

摘要

For years, manufacturers have depended on the middleman to distribute goods and get merchandise in front of customers. Manufacturers, wholesalers, distributors and retailers were allies. But today, a shift in consumer behavior and the adoption of new technology are transforming the traditional supply chain. This transformation has been driven by: consumer demand for faster delivery and customized products; the price squeeze caused by low-priced imports; and e-commerce. Some manufacturers are selling direct to customers and cutting out the middleman.