Being Earnest with Collections-If I Had a Nickel for Every Time I'm Asked for a Bookmark, I'd be Rich

摘要

Column Editor: Michael A. Arthur (Associate Professor, Head, Resource Acquisition & Discovery, The University of Alabama Libraries, Box 870266, Tuscaloosa, AL 35487; Phone: 205-348-1493; Fax: 205-348-6358) Column Editor's Note: I began in my role as Head of Resource Acquisition & Discovery at The University of Alabama two years ago. A decision was made in the first few months to explore the idea of marketing library resources out of the newly formed department. Many changes have been made to the program since it began, including more staffing, expanded focus and new ways to promote library resources across a large research institution. The marketing program was featured in this column, and I gave a presentation on its progress and accomplishments during the 2017 Annual Conference of the American Library Association in Chicago. The excitement and popularity of the marketing program has resulted in several new initiatives that are benefited by collaboration with our vendors. Building on that collaboration, I am pleased to feature an article by Jennifer Albers-Smith from ProQuest. I have known Jennifer for several years and consider her a friend and outstanding professional Her article provides a good overview of the type of marketing services vendors can provide. Her team is obviously interested in improving return on investment and raising awareness of ProQuest products among their customer base.