Virtual Goods and Digital Goods: Indonesian Millennial Attitude Towards Online Shopping Intention (ATOSI)

摘要

Online shopping business is considered as a potential business since it makes many online shops emerge and cause high competition between them. Online shopping is a place to buy and sell any virtual goods and digital goods, like traditional market but using internet as the network andopen the website, forum, or communities to get the product that consumers want to buy or sell. This business is very ensuring the entrepreneur because of the hype in using internet and buy things online. As a generation that born to the world of swift evolving digital era, millennial are typicallytech-savvy and highly connecting to social media and mobile devices. This paper seeks to analyze the Indonesian millennial attitude towards online shopping intention on virtual goods and digital goods. The result shows that 75.74% of Indonesian millennial respondents experience purchasingvirtual and digital goods.