Beef Checkoff spurs demand

摘要

An extra dollar invested in Cattlemen's Beef Promotion and Research Board (CBB) Beef Checkoff-funded activities returned $11.91 to beef industry profit for 2014-18, according to independent research conducted by Harry M. Kaiser, Gellert Family professor of applied economics and management at Cornell University.Specifically, the additional return is what's termed the marginal benefit-cost ratio (BCR). "If the CBB has one more dollar to invest in its domestic and international demand-enhancing activities, doing so would increase industry-wide profits by $11.91," Kaiser explains.