It used to be the "Elephant" and "They don't fit the box" campaigns and now it is the "Imposters" and "Mongrel" campaigns. As cattle breeders, many of you have endured many extremes as the desired types of cattle have changed before your eyes. Surelymany of you can remember when the Fullblood Chianina cattle arrived on the beef scene in the U.S. At that time, much of the U.S. cowherd was simply too small and too fat and the need for added growth and muscle was at an all time high but was just not popular with many British breed enthusiasts.
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