Unisex denim collection from H&M

摘要

H&M, the Swedish fast-fashion giant, has recently announced the launch of Denim United, a unisex denim collection, available exclusively online at hm.com shortly. Denim United treats his and her clothing as equals, blurring the borders and challenging the prescribed norms of what is considered feminine and what looks masculine. Traditional style is the guiding principle and silhouettes and materials are used interchangeably for men's wear and women's wear. The result is a sustainable, modern collection for everyone.