Lenzing redefines TENCEL brand

摘要

The Lenzing Group (Lenzing) redefined TENCEL, as its textile premium brand at the 2018 Fibers & Yarns in Mumbai. The redefining of the TENCEL brand is a key milestone of Lenzing's new brand strategy to enhance product brand offerings, foster connection with customers and consumers, and drive consumer demand. TENCEL is well positioned to be a major growth engine in the textile sector, with a brand portfolio that caters for distinctive usage-TENCEL Active, TENCEL Denim, TENCEL Home, TENCEL Intimate, and TENCEL Luxe, all enabled by two versatile and highly compatible fibers, TENCEL Modal and TENCEL Lyocell.