A Klass(y)Velvets touch to fabrics!

摘要

What is plain on the back, thick and soft on the front, and has a lustrous sheen, whose texture has led to the word's use as an adjective to describe something soft and smooth? VELVET! Velvet is no longer just a luxury fabric, used only on special occasions and exclusive purposes.Today there are high-end applications and also they serve as simple fashion statements.About 50 lakh meters of velvet fabrics are manufactured in India every month, said Rishabh Shorewala, Executive Director of Klass Velvets.Revealing information on velvets and also his company to ITJ, he said velvet was once a major prerogative of Korea, but then the focus sifted to China.”At present, China is vacating velvet and has only 20 per cent of what it had a decade ago, and everything has shifted to India.Labour problem, pollution issues and the expensive production process were reasons for this shift from China to India.With great export potential to European countries, India is poised to turn into a big manufacturer of velvet fabrics.There are many velvet fabric manufacturers in Surat, Panipat and such areas, but quality producers catering to the export markets are a few.There are about 15 to 20 big players and at least 200 small players in this velvet field,”Shorewala said.