Don’t dodge the bullets: Lists are a good way of listing things

摘要

Lists are good for multiple reasons. Seeingjuxtaposed a list of market “pros” and “cons” allowsus to hone in on our inner “bulls” and our inner“bears.” Will such a list be likely to change ourminds? Probably not, but we think a bit, which isa good thing, most of the time. Lists allow us toemploy elegant bullet points, which add pizzazz tothe copy, though I do wonder how long it will bebefore the term “bullet points” becomes politicallyincorrect and we’re forced to call them somethinglike “silky tofu points.”