Sofina: Notable newcomer

摘要

This year,Kao skin care brand Sofina made its first appearance on Brand Finance's beauty top 50,debuting at number 45 with a brand value of $841 m.The dermatology-led cosmetic brand launched in 1982 with a commitment to’monozuri',”a Japanese word that combines the meaning of production and craftsmanship",says a Sofina spokesperson.