Health is the new wealth

摘要

Euromonitor International Analyst Gabriella Beckwith shares her observations on the current state of the sun care market Growing awareness Sun care has fared well in the past 12 months.As 'health becomes the new wealth' and the volume of online information increases,consumers are ever more aware of the damaging effects of UV radiation.They also prefer to address ageing as a prevention rather than a cure situation these days;they are aware of the effects [of sun] on the skin and their appearance all year round.Where's driving growth? Regional growth is highest across Australasia and the Middle East and Africa with over 4% growth over the past year.But in absolute value terms Asia Pacific tops the market,showing growth of US$70m in 2018,with China contributing to over 90% of this growth.This can be put down to growing sun protection awareness in the country and the changing behaviour of Chinese consumers who now apply sun protection all year round rather than just in the summer months.