UK: It was only a matter a time for an industry that prides itself on selling 'dreams in a bottle' to create Beauty, a new spring water said to improve the look and appearance of skin. Beauty is the UK's first spring water to contain active ingredients clinically proven to reduce the bacteria that cause blemishes. Its key ingredient is Praventin, a clinically proven bioactive protein rich in lactofer-rin, which supports the complexion by reducing the inflammation associated with acne blemishes and the bacteria that cause them. In two separate studies, Praventin, a natural product derived from milk, was shown to reduce the blemishes associated with a poor complexion by 95% within two months.
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