British lingerie label Agent Provocateur is launching Maitresse,its second scent,in a bid to bolster the beauty side of the business and effectively"build a house of fragrances".At the London launch,Joe Corre,one of the founders of the brand,com mented that the mark had opted for "slow,careful growth" and emphasised that he and his partner,Serena Rees were"just as passionate about the beauty side of the business as the lingerie collection."Such passion is evidently paying off.The brand's signature scent-launched in 2000-is currently the fastest growing fragrance in the UK.
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