The Halal label is continuing to gain popularity in the Asian cosmetics industry, says market research group Organic Monitor. Since the introduction of the cosmetics standard by the Malaysian government in June 2010, global sales of Halal-certified cosmetics and personal care products have continued to grow, and is currently estimated to be worth US $5bn. The label is said to appeal to Muslim consumers seeking integrity and authenticity in their personal care products, who are looking to avoid animal-derived ingredients.
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