An early expert in the art of marketing

摘要

In London's Southwark Cathedral there is a glitzy monument commemorating a 17th century self-styled "physician" who made a fortune from the sale of quack, medicine.The monument bears doggerel verse reading: "Here Lockyer lies interr'd enough; his name / Speakes one hath few competitors in fame. / A name soe Greate, soe Generall't may scorne / Inscriptions w~(ch) doe vulgar tombs adorne: / A diminution 'tis to write in verse / His eulogies w~(ch) most mens mouths rehearse. / His virtues & his PILLS are soe well known, / That envy can't confine them vnder stone, / But they'll surviue his dust and not expire / Till all things else at th'universall fire. /This verse is lost, his PILL Embalmes him safe / To future times without an Epitaph."