The relationship between the public-health community and the food-and-beverage industry has long been an unhappy one. Last week, the Australian Competition and Consumer Commission ordered Coca-Cola to run "corrective advertisements" in Australian newspapers. The reason was a celebrity-endorsed magazine advert branding the notions that Coca-Cola could make children fat or rot their teeth as "myths".The advert was one more in a line of food-industry campaignstoshiftthe focus from corporate to individual responsibility. Both the original advert andthe corrective one repeat the same mantra: yes, Coca-Cola contains calories and yes, it contains "food acid", but it is the consumer's responsibility to regulate its consumption.
展开▼
