What is a frontier, if not a new challenge, Change can befrightening, but if we do not take the risk, we lose more than we gain - and challenges transform into threats ifwe don't have the courage to face them.Our challenge is to tell cotton's story, beginning with the seed and finishing with a T-shirt. Not long ago, cotton's trip from grower to consumer was long, with little interaction between producers and distributors, but recent cooperation may help to create new value for everyone.
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