Scotts seeks to increase market share in South, West, opens three regional offices

摘要

The Scotts Miracle-Gro Co. said Aug. 31 that it has named leaders of three new regional offices that have been formed to drive long-term growth in its core consumer business. New offices will be in West Palm Beach, Fla., Houston, Texas, and Orange County, Calif. The offices will house cross-functional teams focused on driving market share by improving local consumer intimacy. The offices will be responsible for developing and implementing sales and marketing strategies for the Southeast, Southwest, and West Coast, respectively. Currently, the company's market share in these regions is roughly 40 percent, more than 10 points lower than the rest of the U.S. By improving market share in these regions to a level that is consistent with the rest of the country, Scotts believes it can drive incremental sales of $300 to $500 million over the next several years.