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Development of the grocery retail market in China: a qualitative study of how foreign and domestic retailers seek to increase market share

机译:中国杂货零售市场的发展:对国内外零售商如何寻求增加市场份额的定性研究

摘要

Purpose – The purpose of this paper is to investigate the development of the grocery retail market inudChina. International retailers have been in China for more than ten years, during which period a seriesudof profound changes has occurred in the Chinese retail sector. International retailers introducedudadvanced retail techniques and managerial approaches; domestic retailers grew more sophisticated inudtheir supply chain management. Foreign-based retailers in China can compete in hypermarket andudsupercentre formats because they offer higher-quality products and achieve larger economies of scale.udDomestic retailers compete by operating smaller formats and maintaining good relationships withudgovernments and local communities. However, formerly state-owned domestic retailers appear lessudcompetitive because they lack funds and adopt poor management styles. This study aims to makeudrecommendations about future developments by domestic and foreign grocery retailers.udDesign/methodology/approach – The paper takes the form of a qualitative study involvingudin-depth interviews with four retailers: Wal-Mart, Bonjour, Wu-Mart, and Jingkelong.udFindings – The findings pertain to several different themes, including consumers, businessudrelationships and distribution centres, product lines, store formats, quality systems, and competition.udResearch limitations/implications – The study’s findings are based only on four retailers.udPractical implications – The paper presents a series of recommendations for both foreign-basedudand domestic retailers.udOriginality/value – This research is among the first to investigate operator attitudes towardudcompetition in the grocery retail market in China.
机译:目的-本文的目的是调查中国杂货零售市场的发展。国际零售商进入中国已有十多年了,在此期间,中国零售业发生了一系列深刻的变化。国际零售商引入了先进的零售技术和管理方法;国内零售商在其供应链管理方面变得更加复杂。在中国的外国零售商可以竞争大卖场和超级中心的格式,因为它们可以提供更高质量的产品并实现更大的规模经济。但是,以前的国有国内零售商缺乏竞争力,因为他们缺乏资金并且采用不良的管理风格。本研究旨在对国内外杂货零售商的未来发展提出建议。 ud设计/方法/方法–本文采用定性研究的形式,涉及对 d沃尔玛,Bonjour,Wu等四家零售商的深度采访。 -mart和Jingkelong。 udFindings –研究结果涉及几个不同的主题,包括消费者,企业 udarshipships和分销中心,产品线,商店形式,质量体系和竞争。 ud实际意义–本文为外国 ud和国内零售商提供了一系列建议。 ud原创性/价值–该研究是第一个调查经营者对杂货零售市场中 udcompetition态度的研究。中国。

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