Reliance rebranding could draw investors, analysts say

摘要

Analysts at Credit Suisse Group AG have suggested Reliance Steel & Aluminum Co. could make itself more attractive to in?vestors through rebranding, including changing its name. “Drop ‘Steel & Aluminum’ from the name; neither are particular sexy sectors at the best of times, and at this point in the cycle we’d almost go as far as saying they are a valuation handi?cap, especially from a retail shareholder perspective,” Credit Suisse analysts said in a March 30 research note.