Small scale paint makers should focus on innovation:IPA President

摘要

Speaking at the 23rd biennial Indian Paint Conference held recently in Kolkata,Mr.Manu Ahuja,President of Indian Paints Association (IPA) said that players in the SME sector are likely to get increasingly squeezed as the paints market matures.The process,he felt,would be catalysed by a cut in excise duty,which has considerably shrunk the price differential between big and small players.According to him,innovation would be the key driver for the small sector,as they have already realised that this is the only thing that will sustain them in the long run.