Social networking has become an accepted and integral aspect of life for many, and according to internet monitor Experian Hitwise, it surpassed entertainment as the single biggest online activity in the UK at the start of this year.More people than ever are updating profiles and keeping in touch with friends on Pacebook, tweeting messages to the world (microblogging) on Twitter or nurturing career links on Linkedln. However, it is also clear that the lines between private and public may easily become blurred online, and this can be especially important for those in professional roles.Without the right privacy settings, or enough consideration of who can see what you are publishing online and what its impact might be, health professionals can easily find themselves in hot water.Unite/CPHVA professional officer Gavin Fergie says: 'Anecdotally, there seem to be more complaints and issues arising regarding practitioners' use of social networking websites. They run the risk of breaking their code of conduct.'
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