The Generation Factor: How the rise of millennial generation could mean changes in the way veterinarians do business

摘要

Your birth year may not seem to have any connection with the way you interact with co-workers. But consider the stereotypical baby boomer workaholic who may be critical of others who do not share the same ethics and values. Or the independent Generation Xer who may not appreciate the team orientation or understand others' desire for seemingly constant feedback. Or the social-minded millennial who may not understand the priorities of other generations.Generational differences are nothing new, but as millennials become a greater presence in the workplace and marketplace, older and younger generations alike are learning how vital it is to engage with one another. This year's Banfield Pet Health Care Industry Summit, held Aug. 12-13 in Portland, Oregon, focused on the topic of generational differences and how they apply to the veterinary profession.Twenty-three veterinary colleges, 11 national veterinary organizations, two national student groups, 10 animal welfare organizations, six state VMAs, and 26 commercial providers were represented at the 13th annual summit."Millennials are the largest living generation today. They are an incredibly important and influential demographic," said Tony Ueber, Banfield CEO. "There's an endless fascination with them, and they are now entering the prime of earning and spending, which makes them very important to all of us in this room."