China’s opportunities - and challenges - for the packaging industry are both evolving in 2014

摘要

Worth around $150 billion (?110 billion) in 2013, China is the world’s second-largest packaging market and will soon overtake the us. With a rapidly growing middle class, a shift to Western-style consumerism and official resistance on the wane, many new opportunities are opening up for packaging firms to serve make this region a central part of their revenue plans. and yet there are a number of unique challenges that mean China is not the promised land of revenue growth that market hype may lead businesses to believe. Companies cannot avoid this huge market moving up their list of priorities in the near-term; but will need to learn from the experiences of first movers to understand how to succeed - or avoid failing - in the region.