Corporate branding, indentity and communications: A contemporary perspectiv

摘要

We are delighted that the double Special Issue in Volume 14 of this Journal has attracted an exceptional number of submissions. The pqpers received have passed through a rigorous two-stage reviewing process, which led to the selection of the relatively small number of papers that have progressed to publication stage. The issues of corporate branding, identity and communication have generated much interest among scholars and business leaders in recent years. Academics have focused on the issues surrounding the definition of these concepts and their respective parameters. Business leaders' interest in the subject has increased as the function of the firm has evolved from the finite task of selling products, to the more complex task of projecting a positive identity to the multiplicity of its stakeholders.