AkzoNobel Wins Prestigious TED Award for Global 'Let's Color' Campaign

摘要

AkzoNobel's "Let's Color" campaign has won one of this year's Ads Worth Spreading awards from the TED organization. The two-minute online film, directed by Adam Berg and created by Euro RSCG in London, "takes the viewer on a kaleidoscopic journey" across the world as people gathered together to brighten gray surfaces using the company's Dulux, Dulux Valentine, and Coral paint brands. More than 1,000 submissions were received and a panel of 24 expert judges voted for 10 winners. Tex Gunning, the board member responsible for AkzoNobel's decorative paints business, noted that "Color has the power to inspire all of us and I'm delighted that the positive impact we are having on markets and communities around the world has been so strongly communicated through this commercial."