I am often surprised that machinery companies don't take advantage of the holidays to promote their products like the rest of the retail world. How about a commercial about getting her that special gift - every kiss begins with a Grove crane, or maybe a Liebherr, Terex or Manitowoc? And when it comes to savings, imagine the possibilities. Everything is on sale, and you can save $150,000! No down payment if you buy before Dec. 24, no payments for the first six months and easy financing with -5% APR for 60 months! How can you go wrong? OK, maybe that's not such a great idea. But crane suppliers might be wondering if it would be worth trying, as they're not having a great year, and dealers can't seem to put deals together like they did before the recession. It's a puzzle, since the stars are lined up. Unemployment is nonexistent, inflation is zero, money is available from many friendly banks and the government is telling us that the recovery is in full bloom. What gives?
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