Bulldog seeking a bigger bite: Mack targets 30 percent share in vocational market with new Granite series; Freedom line aims at medium-duty applications

摘要

Mack Trucks, Inc., recently announced the release of its new Granite and Freedom series trucks in Las Vegas, Nev. Mack's strength has historically been in the construction industry and that shows no signs of relenting. After a reported 28 percent market share during the last fiscal year, the new Granite series is set to propel Mack to its goal of a 30 percent market shire. Both of the new lines, the Granite and the Freedom, were designed based on recent customer clinics held by Mack. The basic ideology behind the new designs follows the "we build a truck the customer wants" theory Each new series offers several configurations, powertrain choices and weight ratings.