Strategy for the Real World

摘要

Contending that the contemporary business environment can be turbulent and chaotic, Kevin McCullagh asserts that design strategy is not about grand conceptual ideas but is instead a pragmatic blend of thinking ahead and en-route adaptation. Using Motorola's RAZR as a case study, he explains how strategy is grounded in facts and analysis, synthesizes disparate thinking, provides a framework for decisions, and includes an implementation plan.