OPEN Digital Experience Design: A Strategic, Trends-Based Approach

摘要

As the Web has matured, brand relationships have become ever more dynamic. Nita Rollins outlines and illustrates the kinds of digital brand experiences consumers have come to expect-on-demand efficiency and ease-of-use; personalization, including dialogue, customization, and privilege; an engagement characterized by belonging, entertainment, and inspiration; and a networked blend of self-expression, community, and meaningful change.