How to find the raw materials for your 'marketing machine' - to realise your full business potential

摘要

Mining the treasure you're sitting on - to draw your ideal target clients As I said in my first article find that missing 'connection' - to release the potential of your engineering or technical company, most websites and brochures tend to be 'self-focused' and not very client-friendly or engaging. Though your clients come into your world, they also have their own world with interests, motivations, and aspirations beyond technical issues.