The food market in poland: relations 'consumers-producers' as a determinant of the target volume of consumption and production of food

摘要

The relations between consumers and producers taking place on the food market occur in many planes. Producers, in their behaviours, are trying to sell as many goods produced by them as possible at the highest possible prices. Consumers, on the other band, are as a rule buying a relatively small quantity of goods for a definite income. The contradictory strivings of consumers and producers are, therefore, the result of a difference in economic interests. The food market is an element mitigating the strength of confrontation between producers and consumers. The market also verifies the quantity, structure and quality of food articles offered by producers. It is so because consumers are guided by a certain hierarchy of needs relating to food products, which they are trying to satisfy in a way they think to be optimal. The volume of deliveries, the structure of supplies and attractive prices ought to be an element encouraging consumers to buy food. Hence, the knowledge of the consumers' hierarchy of needs and the ways of satisfying them is for producers the basis for achieving success on the market.