FOR OUR readers involved in the men's market, male grooming and the like, we hope that you have taken note of the hurricane warning which has been issued by P&G of late, namely, Hurricane Gillette. Back in mid-2009 the Wall Street Journal was flagging up the news of P&G's major restructure of its beauty business by gender (see Happi, July 2009) in order to , leverage its unique male franchise with Gillette, led by Ed Shirley, P&G's vice chair of the Global Beauty & Grooming business unit.
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