Innovative Solutions For Hair Color Maintenance

摘要

HAIR COLORING has become quite popular during the past several years,as consumers use color to express themselves(regardless of whether they are making a dramatic change to enhance beauty),increase confidence or to simply cover gray hair in order to look younger and gain self satisfaction.According to Euromonitor,the North American hair colorant market last year was valued at approximately 2.3 billion with 2% growth forecasted between 2007-2012.It is not surprising that most manufacturers are actively developing products that are tailored for the hair color market.Since 2005 the Global New Product Database(GNPD)found 658 shampoos available with the word"color"and 243 products are available claiming"color protection.