Meeting the needs of a developing market: Environmental concerns and cost pressures mean packaging trends are changing

摘要

Over the past few years, the role of packaging has changed dramatically. Retailers are not just using packaging to display goods - they are also using it to display their concern for the environment and to attract the increasing numbers of environmentally concerned shoppers. The packaging itself has become a vital marketing tool. And growers and packhouses are being forced to work with the retailers to meet these new demands. Growers are having to use different packaging materials in different ways and there is constant pressure to reduce the quantity of packaging.