Building the brand: Growers need a well-designed catalogue to ensure a good first impression

摘要

A grower's catalogue is often the first point of contact with potential customers, and savvier companies are looking at new ways of using it to make a good first impression, The traditional catalogue format is the simple A-Z. But Hillier Nurseries has broken with tradition in its current catalogue and has adopted a themed approach. Marketing manager Larry Rynsard explains the rationale: "The market has changed over the past two or three years.