Urban centre success

摘要

Being sited in an urban area puts a garden centre literally at the heart of a community. True, there is huge pressure on space, but for many this is a blessing in disguise because the absence of major destination garden centres has allowed a diverse range of smaller individual outlets to flourish. "Urban gardens tend to be on the small side but there are a lot packed together so you have a high density of potential customers," says Tony Challis, co-owner of Ginkgo Garden Centre in west London, wherethe customers tend to fit the "cash-rich, time-poor" category.