Minding the store: brain boosters to the rescue

摘要

We have moved beyond the Information Age to what we might call, "The Age of Information Overload." In fact, some experts believe that our cognitive processing -- and perhaps even our memory storage capacity itself -- can become overburdened as we age. In a 2000 issue of Medical Hypotheses, British researcher Robin Clarke suggested that today's information saturation overtaxes our longer-term memory storage, which, in turn, helps to bring on age-associated senile dementia and Alzheimer's disease. It's certainly true that your customers are bombarded by work and personal e-mail, Internet spam and junk mail, faxes, magazines, 24-hour news, wireless calls, pager messages, telemarketers, newsletters, and even the arcane logistics of "play date" scheduling for the kids after school. And while you won't be able to simplify your customers' lives, you will be able to help them by stocking brain-boosting supplements that have a rock-solid foundation in science.