Catalyst for Change Executive Summary

摘要

Changes in the demographic characteristics of North America's population are causing a fundamental shift in how outdoor power equipment is used and sold. These changes will have a significant effect on the outdoor power equipment market. As in the (ruck, farm, and construction equipment industries, a market change occurring about 25 years ago caused a drastic reduction in the number of dealers serving in each of those markets. The emergence of professional, market-driven dealer organizations was a direct result of the investment surviving dealers made to satisfy the new market demands. We expect a similar future for outdoor power equipment dealers. While many market forces will contribute to the shift, the primary catalyst for change in the outdoorpower equipment industry will be the rapidly growing commercial sector. This report explores those market factors and the three windows of opportunity that will reshape the industry.