Right to the Core

摘要

"IT'S official: Apples are fat-free." This newspaper headline is just one example of how the U.S. Apple Association creates positive publicity for apples. The U.S. Apple Association's public relations program seeks to enhance positive awareness and acceptance of apples, apple products, and the apple industry. Through consumer and media outreach activities, the association promotes everything from the nutritional benefits of apples to apple pie recipes.